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MOVADO BRAND STATEMENT

Founded in La Chaux-de-Fonds, Switzerland in 1881, Movado earned almost 100 patents in its first 100 years, a testament to its technological excellence and forward-thinking design philosophy.

Widely recognized for its legendary Museum Watch, Movado has become synonymous with the clean, modern lines that originated in the Bauhaus movement of the 1920s. Movado’s classic Museum Watch, defined by a single dot at 12 o’clock symbolizing the sun at high noon, is widely regarded as the purest way to conceptualise time. The famous numberless dial, designed in 1847 by American artist Nathan George Horwitt, is part of the permanent design collection of the Museum of Modern Art in New York City.
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