Swiss perfection
down to the last detail For centuries, Switzerland has enjoyed
unique prestige worldwide for the pioneering spirit and
perfection of its watchmakers. Maurice Lacroix is dedicated
to this Swiss tradition and to the finest standards of watchmaking.
Maurice Lacroix owes its successful history to those principles.
The Masterpiece, Pontos, Calypso, Les Classiques, Selena,
Miros, Intuition, Milestone, Sphere and other collections,
indeed all our watches are designed, developed, and assembled
with passion and precision in our own workshops.
A worldwide clientele appreciates the fact that Maurice
Lacroix has direct control over quality assurance. In this
way, the company has grown over the decades and set trends
without ever losing sight of its claim to traditional watches.
Today Maurice Lacroix timepieces are available at over 4000
carefully selected dealers in more than 45 countries. Despite
rapid change, one thing has always remained the same at
Maurice Lacroix: our love of design, perfection and selected
fine materials. Maurice Lacroix is particularly proud of
the crown jewels of its collections, the models in the Masterpiece
collection.
Up to 300 different parts are carefully hand-assembled by
our watchmakers into the individually refined inner workings
of a mechanical watch. In this way, one of Tomorrow’s
Classics emerges which will outlast all fleeting fashions
trends and provide decades of pleasure for generations to
come.